— YOUTH

Established on micro-scale in March 2009, YOUTH is the new name under which I will work on freelance projects. Site is in the works, but keep checking the Twitter feed and MySpace meanwhile.


Role:
Founder & Art Director

Agency:
N/A

Credits:
N/A


Links:

— Site (Coming soon)
— MySpace
— Twitter

— Panasonic Lumix G

A microsite created for Panasonic to promote their latest (and smallest) system camera, the Lumix G. Site allows you to learn about the product and try the new features out.

Role:
Art Director & Lead Designer

Agency:
de-construct

Credits:
James Hunt (Flash dev)

Links:

— Lumix G
— TVC

— Saker som Inspirerar

A project initiated by film producer, IT entrepreneur and all-round creative mad man Johan Miderberg. We're collaborating on turning his blog on inspiration into a book of organised chaos. More pictures and info coming soon!

Role:
Art Director

Agency:
N/A

Credits:
Johan Miderberg (Founder and Creative)


Links:

— More info (in Swedish)

— The Light Lab

Art Direction and design of graphic ID and web site for London based The Light Lab. The Light Lab create, as the name suggests, bespoke light installations and commercial lighting systems. The solution creates a sophisticated platform to show off their work online.


Role:
Art Direction & Lead Design

Agency:
de-construct

Credits:
Kamil Gottwald (Flash dev)

Links:

— The Light Lab

— Panasonic Viera Experience

Microsite for Panasonic to show off their latest range of Viera LCD and Plasma screens and promote the campaign "Every moment matters". The site combines high-impact videos with a showcase of the screen features and technologies.

Role:
Art Direction & Lead Design

Agency:
de-construct

Credits:
Alisdair Mills (Flash dev)

Links:

— Viera Experience
— TVC

— UNIQLO.CO.UK

Launched in 2007 the UK site for UNIQLO was their first venture into e-commerce. While working at Pod1 I art directed and led the design of the e-shop platform and led the direction for UK based campaigns and microsites.

Role:
Art Direction & Lead Design

Agency:
Pod1

Credits:
Joakim Khoury (Co-Creative)

Links:

— Uniqlo.co.uk
— YDA Awards
— NMA Site of the Week

— The Art Directors' Checklist

The Art Directors' Checklist poster hit the blogs earlier this year and has been featured on a number of sites since. A laidback stab at the clichés of the design world, it proved it was possible to spark a conversation despite using the trademark techniques of traditionally transparent design.


Role:
Concept and Design

Links:

— More info
— FFFFound
— Baubauhaus

— Emerging Fervour

Rejected identity proposal for London based start-up Emerging Fervour, a company set up to sell fashion from up-and-coming designers online. A logotype and mark I'm happy with looking back but which was held back because we felt it didn't speak to the right audience at the time.


Role:
Art Director

Links:

— Emerging Fervour
— ID Proposal

— Pod1 Stop Motion

At the time we were planning to shoot this piece as the main contextual video for the background for (what was then) the upcoming Pod1 site. It wasn't used in the end but you can still check the video on their site.

Role:
Art Director

Agency:
Pod1

Credits:
Joakim Khoury (Co-Creative) and Oleg Skrinda (Photography)

Links:

— Pod1