— The Art Directors' Checklist

The Art Directors' Checklist poster hit the blogs earlier this year and has been featured on a number of sites since. A laidback stab at the clichés of the design world, it proved it was possible to spark a conversation despite using the trademark techniques of traditionally transparent design.


Role:
Concept and Design

Links:
— More info
— FFFFound

— CLS Architetti

Completed as the first official Youth commercial project - CLS Architetti is a top shelf architecture studio based in the heart of old Milan. They work with commercial and residential projects. I art directed and designed project for a pre-launch in time for the Salone del Mobile design week in Milan. Phase 2 to come.

Role:
Art Direction, lead design and project management

Build:
Francesco Rachello

Links:
— CLS Architetti

— Galleri Danart

A small and intimate art gallery in southern Sweden, Galleri Danart is an on-going project where I help out with promotional material and print direction for exhibitions, advertising and branding. More images to come.


Role:
Art Direction and graphic design

Links:
— Galleri Danart

— Panasonic Lumix G

A microsite created for Panasonic to promote their latest (and smallest) system camera, the Lumix G. Site allows you to learn about the product and try the new features out.

Role:
Art Director & Lead Designer

Agency:
de-construct

Credits:
James Hunt (Flash dev)

Links:
— Lumix G
— TVC

— Saker som Inspirerar

A project initiated by film producer, IT entrepreneur and all-round creative mad man Johan Miderberg. We're collaborating on turning his blog on inspiration into a book of organised chaos. More pictures and info coming soon!

Role:
Art Director

Agency:
N/A

Credits:
Johan Miderberg (Founder and Creative)


Links:
— Preview/Teaser

— The Light Lab

Art Direction and design of graphic ID and web site for London based The Light Lab. The Light Lab create, as the name suggests, bespoke light installations and commercial lighting systems. The solution creates a sophisticated platform to show off their work online.


Role:
Art Direction & Lead Design

Agency:
de-construct

Credits:
Kamil Gottwald (Flash dev)

Links:

— The Light Lab

— UNIQLO.CO.UK

Launched in 2007 the UK site for UNIQLO was their first venture into e-commerce. While working at Pod1 I art directed and led the design of the e-shop platform and led the direction for UK based campaigns and microsites.

Role:
Art Direction & Lead Design

Agency:
Pod1

Credits:
Joakim Khoury (Co-Creative)

Links:

— Uniqlo.co.uk
— YDA Awards
— NMA Site of the Week

— Emerging Fervour

Rejected identity proposal for London based start-up Emerging Fervour, a company set up to sell fashion from up-and-coming designers online. A logotype and mark I'm happy with looking back but which was held back because we felt it didn't speak to the right audience at the time.


Role:
Art Director

Links:

— Emerging Fervour
— ID Proposal